Monday, October 7, 2019

Total cost minimization Essay Example | Topics and Well Written Essays - 1000 words

Total cost minimization - Essay Example The new communication and information technologies today have made it possible to attain sophisticated and continuous process manufacturing. The automotive industry, for instance, has seen dramatic breakthroughs in technology displacement and reengineering. They now make over fifty million new automotives every year and are responsible for the creation of one out of every twelve jobs in the North American manufacturing industry. Experts predict that Japanese owned factories, by the end of this decade, would have the ability to make an automobile in eight hours or less (Dikbas and Scherer 297). This shorter time of production will result in fewer workers being needed for the production line. Japan’s nine automakers make over twelve million vehicles each year using less than six hundred thousand workers. Automakers in Detroit employ over two and a half million workers in the production of the same number of cars. US automakers, following Japan’s lead, have started to reen gineer their operations in the hope that they can increase their productivity, improve product share, reduce labor rolls, and increase their profit margin. GM, in 1993, announced plans for the implementation of changes in practices of production that aimed to eliminate as many as ninety thousand jobs by the late 90s (Dikbas and Scherer 298). These came on top of the quarter million jobs that they had already done away with in 1978. Other global automotive makers have also reengineered operations to eliminate thousands of employees with German automakers eliminating one in every seven jobs by 1995. The new â€Å"smart robot† generation that is armed with increased flexibility and intelligence has become a mainstay in the market, as factory owner are less likely to substitute them for laborers since they are cost-effective. Each robot replaces four jobs in the global economy and pays itself off in one year if used twenty-four hours every day. The world’s robot population was estimated at about 630,000 in 1991, and the number had grown by 3.5 times in 2008 as the machines have become more flexible, versatile, and intelligent (Meiksins et al 202). The steel industry has also had fortunes that closely mirror those of the automotive industry and have led to sweeping changes in production and organization, in the industry. The US was the world leader in production of steel in the 80s. However, this competitive edge has undergone serious erosion because of failure by companies in the US to keep in step with steel manufacturers in Japan that have made the production of steel a highly continuous and automated operation. This has led to Nippon Steel reducing its production hours to one hour from twelve days (Meiksins et al 203). Increased steel production automation has reduced the amount of labor required in North America. US Steel, the largest steel company in the US, in 1980, employed over 120,000 workers, which decreased to 20,000 in 1990 and 14,000, in 2005, even though it was producing the same output (National Academy of Engineering 10). These numbers are predicted to drop even further in the coming ten to twenty years as more advanced operations become available in the process of manufacturing in these factories. The highly automated methods of manufacturing have been used in combination with radical management hierarchy

Sunday, October 6, 2019

Workplace Issues or Disaster Management (PLEASE CHOOSE ONE TOPIC) Essay

Workplace Issues or Disaster Management (PLEASE CHOOSE ONE TOPIC) - Essay Example Direct cost includes the amount of money a health care facility spends to conduct the process of hiring, recruiting and orientation. Indirect costs that a health care facility pays due to nurse turnover are the costs of decreased productivity, training, retraining and terminating nursing officials. In their research they even figure out that nurse turnover even impacts professionals of the nursing in a negative manner. One of the issues that nurses experience due to turnover of nurses is the increased amount of burden on nurses which results in negatively impacting the wellbeing of the nurses. In this research the researchers figured out those nurse turnover even impacts patients in a negative manner. Their studies showed that the quality of care decreases and risk of safety of patients increases as nurse turnover rate increases. This is because nurse turnover results in increased amount of burden on limited number of nurses, due to increased burden, nurse ends up making mistake and pose a risk to the health of the patients. This study further figured out that there was a direct link between nursing staffing levels and the time period for which patients stay in the health care setting, the rate of complications experienced by patients and probability of rescuing patients. They figured out that health care settings where the number of nurses employed are and the mix of skills are high results in positively impacting patients. Several legal issues have been stated within the research that might arise due to increase in nurse turnover. One of these legal issues may be increased number of lawsuits filed by the patient’s family if lower staff levels threaten the security and the wellbeing of the patients. If health care facilities fail to provide adequate amount of care due to shortage of nursing staff, they might be charged under both criminal and civil suit and any one of the suits. The reputation of the nursing facility

Saturday, October 5, 2019

The Federal Reserve Essay Example | Topics and Well Written Essays - 1000 words

The Federal Reserve - Essay Example History, Structure, and Function The Federal Reserve was created in 1913 by Woodrow Wilson (Wells 2010). In the late 19th and early 20th centuries credit was controlled entirely by private banks. Farmers in the mid-western regions grew increasingly upset by this fact, as they complained that oftentimes the banks would alter their credit options at times when the farmers were vulnerable. The Federal Reserve was created as a compromise, with the banks still controlling credit, but the government determining the supply of funds (Wells 2010). While the intervening years have seen significant reforms in the way the Federal Reserve operates, its underlining function has remained the same. Private banks are able to borrow from the reserve at a discounted rate, they then loan this money to borrowers at the federal funds rate, or interest rate. As the Federal Reserve raises rates, so must the banks raise the rates of loans. This system is designed to ensure fair and equitable lending througho ut the country. The current chairman of the Federal Reserve, who was recently reappointed in January of 2010, and Alan Greenspan and Paul Volcker preceded him (Johnson, Web). Federal Open Markets Committee (FOMC) The Federal Open Markets Committee is a branch of the Federal Reserve that has the responsibility of regulating the United States’ open market operations. While there are a great variety of committees and functions with the Federal Reserve, this committee perhaps is the most notable as it functions to make essential decisions about interest rates and the general growth of the supply of money within the country (Chandler 1971). These are factors that directly and significantly affect major aspects of the nation’s economy. In these regards, the FOMC is the primary monetary branch of the Unites States. The committee functions in a variety of complex, but well structured ways. In these regards, the committee meets and sets short-term objectives for long-term objec ts within a long-term structure of economic understanding. The short-term objectives work to ensure that the federal funds rate remains constant. In addition to regulating the federal funds rate, the Federal Open Markets Committee oversees operations that the Federal Reserve has overtaken abroad. They accomplish this task in close collaboration with the United States Treasury department. In terms of meeting structure, the FOMC is required by law to meet at least four-times per year, but generally they convene eight times annually (Chandler 1971). During the meetings, open reports are presented by committee members. The committee then works toward reaching a consensus in regards to policy decisions. During this entire process the Manager of the System Open Market Account oversees the policy presentations. What I Learned & My Point of View In research the Federal Reserve there was a great amount of structural and historical information I gained, but perhaps the greatest insights I gai ned were in regards to how the Federal Reserve functioned during the recent economic recession. When the recession hit the Federal Reserve began the process of lowering interests rates to increase consumer spending. At this point, the Fed has virtually lowered the interest rate to 0%. In addition to

Friday, October 4, 2019

Reflections Assignment Example | Topics and Well Written Essays - 750 words

Reflections - Assignment Example Personally, I agree with Lewis’s saying that the ultimate price that we pay for losing those we love is pain and grief (Tesiik, 2001). I saw my mother, G.M struggling with the pain of losing my stepfather. Thus, she was paying a price for the commitment and love that she accorded my stepfather. Connection to saying. The saying relates well to the scenario of my mother, G.M. As pointed by Lewis, one can go through a series of pain if she loses the object of her love. G.M was indeed in deep love with my stepfather. She went through series of pain and episodes of depression attributable to cognitive response. As a result, she is suffering from Alzheimer and Parkinson’s diseases. Description of manifestations of grief. Grief manifests itself in four different ways including feelings, physical sensations, cognitions, and behaviors. Feelings are often diverse and take different turns (De Magalhà £es, 2009). Sadness is a feeling that many individuals experience after losing the persons that they love or have a close attachment. My mother, G.M experienced this when she lost my stepfather. Individuals often demonstrate sadness by crying. Crying is a gesture that arouses a protective or sympathetic reaction from other individuals. Complicated grief may result if individuals fail to express sadness with or without the accompaniment of tears. I felt sad when I watched G.M writhing in pain. Anxiety is a common feeling that relates to the loss and it often originates from the fear that the bereaved may not be in a position to take care of themselves. There are different ranges of anxiety and can extend from mild to extreme forms of panic attacks. Grief also manifests itself through cognition (Amella, 2004). In most cases, a cognitive response often occurs after an individual develops varied feelings. As I have outlined above, my mother G.M experienced different feelings of sadness, and anxiety after the loss of my stepfather. It is through this happening that I

Thursday, October 3, 2019

Literary Canon Definition Essay Example for Free

Literary Canon Definition Essay A literary canon is a classification of literature. It is compromised of literary works that share similar or related characteristics and are considered to be the most important of a specific time frame or place. The process in which a work is canonized is completely subjective. And just as the judgments and opinions of people change over time, so do literary canons. The status a work receives when it is entered into a literary canon is based on its relevance to the time period. Therefore a social change such as the feminist movement can determine what works are added and removed from a literary canon  Both the works of Gail Godwin’s â€Å"A Sorrowful Woman† and Karen Van Der Zee’s â€Å" A Secret Sorrow† were composed during the rise of feminism. However, the perspective of woman each work has varies greatly. â€Å" A Secret Sorrow† reflects the stereotypical view of woman that the feminist movement so strongly opposed. The view that woman are child bearing objects and should complete the role of the traditional housewife is irrelevant to the social changes happening during time period. In stark contrast, â€Å" A Sorrowful Woman† is written about a woman who is weary and unsatisfied with her role as a mother and child. She even goes as far as to detach herself from her family and isolate herself into one room. This perspective ties closely with way many women felt during the time period when feminism was rising. Thus its social and historical relevance to the time period makes â€Å"A Sorrowful Woman† a much better fit to be entered into the literary canon.

Environmental Factors for International Marketing

Environmental Factors for International Marketing A Key Challenge For International Marketers Is To Develop A Good Understanding Of The International Business Environment. Identify The Key Environmental Factors That Are Of Importance To The Success Of International Marketing And Discuss Their Impacts On International Marketing Decisions. 1. Introduction Due to technological advances and rapid economic growth, the level of world trade has increased considerably over the last four decades. Merchandise exports, for instance, grew from a value of $160 billion in 1963 to almost $16,000 billion in 2008 (WTO, 2009). Motivated by the many rewards and opportunities international exchange offers, more and more countries and companies have become largely involved in international marketing. However, the implications entailed in this â€Å"process of planning and conducting transactions across national borders† are rather different to those companies usually have to face when conducting domestic marketing (Czinkota Ronkainen, 2007, p.4). Differences in cultures, economic conditions, and governmental systems amongst countries mean that the marketing activities of companies taking their operations outside national borders are affected by a new series of environmental factors. In order to be successful at international marketing, it is vit al that marketers attain a thorough understanding of these factors as they impact the international business environment and take them into account when carrying out decisions on marketing activities (Hollensen, 2007). Consequently, this essay aims to identify both these fundamental environmental factors and the effects they have on the international marketers decision making. The essay will firstly consider the factors that derive from culture, such as language and religion. Secondly, the economical elements that influence the international business environment will be examined. Finally, the essay will take into consideration legal and political factors. 2. Cultural Environment According to Hofstede (1980), culture is â€Å"the collective programming of the mind which distinguishes the members of one human group from another†. Given that culture affects consumers behaviour, understanding cultural dissimilarities is crucial for the success of international marketing (Usunier Lee, 2009). Hall (1976) states that there are high context cultures, such as the Japanese one, where the context is equally as important as the words used, and low context cultures, such as the North American one, where communication is often solely conveyed in words. Companies need to be aware of and adapt their marketing concepts to these differences as otherwise it can easily lead to misinterpretations in communication. They need to take into account the element of language which consists of a verbal (the words used and how they are spoken) and a non-verbal part (e.g. gestures and eye contact). The challenge for them is to attain both a thorough understanding of the language in terms of its technicality and the context in which it is used (Hollensen, 2007). In Japan, for example, IBM changed the classification number of its series 44 computer as the pronunciation for the word four is similar to the word death (Czinkota Ronkainen, 2007). A further important source of culture is religion. Marketers need to be aware of the differences between the main types of religion as well as the variations within them (Hollensen, 2007). In Hinduism, for example, peoples capacity of consumption is determined by their status. Companies need to take this into account when making planning their marketing strategy. Also, as the main holidays are linked to religion marketers need to consider when they take place when planning marketing programs. The exchange of Christmas gifts, for example, occurs on 6th December in the Netherlands, whereas in other countries they are opened on 24th or 25th December (Czinkota Ronkainen, 2007). Also, companies need to take into account the values and attitudes of countries. The more these shared beliefs or group norms are embedded into the culture the more care companies have to take when implementing marketing activities (Blackwell et al., 2005). Societies that place a high value on tradition are more reluctant to change and may perceive foreign companies with scepticism (Hollensen, 2007). In Japan, for example, many bureaucrats feel that the consumption of foreign products is disloyal to their country (Czinkota Ronkainen, 2007). Another element of culture is aesthetics which determines what people find appropriate and what not. This can differ considerably from one culture to another meaning that marketers need to be aware of them and adapt their marketing concepts accordingly (Usunier Lee, 2009). Henkels FA soap, for example, modified its advertisement spot for the North American market by having the model wear a bathing suit instead of being naked, as in the ad for the European market (Czinkota Ronkainen, 2007). Furthermore, it is important that managers understand the different manners and customs of countries (Usunier Lee, 2009). General Foods orange juice Tang, for example, is marketed as a breakfast drink in the United States, whereas in France it is positioned as a refreshment as there is no habit in drinking orange juice at breakfast (Czinkota Ronkainen, 2007). There is also the element of education that needs to be taken into account. When designing products or services, for example, companies need to be aware of the level of intelligence of the consumer so they can adapt the complexity of the product or the service to the user (Hollensen, 2007). According to Dallas (1995), the best way for companies to overcome these cultural obstacles is to embrace the local culture. They need to take a localised approach by adjusting products to the markets, building relationships with locals and employing them. This allows marketers to gain information and experience at firsthand, attain an in-depth understanding of what influence consumer behaviour in the market, and cooperate efficiently with employees, the government, and other local partners (Usunier Lee, 2009). This would also allow companies to avoid accusations of cultural imperialism, which happens when marketing approaches are seen as too radical. McDonalds and Coca-Cola, for example, have been accused of forcing American standpoints into other cultures and consequently had to deal with boycotts from consumers (Czinkota Ronkainen, 2007). 3. Economic Environment International marketers equally need to be aware of economic factors when undertaking marketing decisions (Hollensen, 2007). Population figures provide a basic indication of the attractiveness of the market in terms of size and potential growth by looking at life expectancy, age distribution and population growth. They allow marketers to identify the segments and the geographical areas they should target (Czinkota Ronkainen, 2007). Low population growth rates, for example, usually characterise highly economically developed countries with good disposal income (Bradley, 1999). Also, income levels need to be taken into account as they provide an indication of the purchasing power of the market and allow companies to adapt their marketing concepts accordingly (Hollensen, 2007). A packaged goods company, for example, brought out a more economic version of its product in countries that have lower income levels by using cheaper raw materials. Nonetheless, marketers should not greatly rely on this indicator as there are certain types of products that because of the high value they create for the consumer are not affected by income levels. In China, for example, due to being a good upgrade for bicycles and a cheap alternative for cars, sales of motorcycles are high in the country despite the fact that the price of the product represents a high proportion of salary (Czinkota Ronkainen, 2007). Besides, marketers need to consider consumption pattern which allow them to identify the proportion of income that consumers spend on necessities, including food and rent, and consequently the proportion that is left to spend on less important areas of consumption, such as household goods and leisure (Bradley, 1999; Hollensen, 2007). Given that purchases in these areas can be cancelled or postponed unexpectedly, companies can determine the level of confidence in the market (Czinkota Ronkainen, 2007). Another important economical element is inflation as it strongly affects consumers buying habits and ability to buy. In markets with high inflation rates companies need to modify their product making it less expensive to produce so that they can lower their prices to respond to customer needs and sustain demand (Hollensen, 2007). In addition, marketers need to consider the availability and quality of local infrastructure. Transportation, communication, and energy networks have an important effect on the companys functions. They also provide an indication for the demand of industrial products and services (Bradley, 1999; Hollensen, 2007). The fact that two billion people live without electricity and that the access to a telephone is very limited in Asia, for example, informs industrial products and services companies that there are important marketing opportunities for them there (Czinkota Ronkainen, 2007). Furthermore, companies need to consider regional economic integrations as they can create both opportunities and benefits, and threats and problems for them. The European Union, for example, provides many benefits to companies operating within Europe, such as economies of scale thanks to the large single market. For non-EU companies, however, this integration may create problems (Hollensen, 2007). With the aim of protecting European farmers, for example, the EU has now and again imposed restrictions on the inflow of certain agricultural goods from the U.S. (Czinkota Ronkainen, 2007). A thorough understanding of these factors allows companies to obtain a good assessment of the market and reduces the possibility of implementing marketing concepts that could have disastrous results (Czinkota Ronkainen, 2007). 4. Political And Legal Environment The political and legal environment of the companys home country, its host country and the general international environment also has important effects on the marketing activities of international companies (Hollensen, 2007). The politics and regulations of the companys home country can determine its opportunities outside national borders (Hollensen, 2007). One of the main types of regulation that international marketers need to be aware of are embargoes and sanctions which are used to distort the free flow of trade. They need to know where they are applicable and take them into account when planning marketing activities so that they do not breach them and face subsequent sanctions (Czinkota Ronkainen, 2007). Governments also employ export and import control systems. Export controls prevent or delay companies from selling their products in certain countries whilst import controls are used to protect and stimulate the domestic market. Marketers need to take them into account so they know where the company can do business and where it can obtain its supply from. Finally, governments may induct special measures to ensure that their companies behave in a correct manner in the international business environme nt. One of the major areas concerned is boycott, which is when companies reject to conduct business with someone (Hollensen, 2007). The governments control in this area can force companies to decide whether to stop transactions and lose profit or to continue trading and pay charges. The Arab nations, for example, have blacklisted a number of companies who conduct business with Israel. In response, the United States imposed several laws to prevent U.S. companies from complying with the Arab boycott as it has political ties with Israel. Companies may lose out to firms whose home country does not employ such measures (Czinkota Ronkainen, 2007). Nonetheless, according to Czinkota and Ronkainen (2007), it is best to avoid adopting inappropriate behaviour as it may lead to damages to the companys reputation, boycotts by consumers and cancellation of transactions. This might cost the company more money than it gained through adopting such behaviour. Companies are also affected by the legal and political environment of the host country. Marketers firstly need to determine the level of political risk, i.e. the likelihood of political changes that could adversely affect the company, by looking at the host countrys government, its political actions and its stability (Czinkota Ronkainen, 2007). U.S. companies, for example, who are a major target for terrorist attacks because of their home countrys actions and capitalistic image, need to particularly take into account the stability of the host country (Harvey, 1993). Marketers also need to be aware of the actions of the host countrys government. Price controls, for example, which are used by the government to respond to inflation, can put international companies into a difficult situation where it has to decide whether to stop their operations or to carry on in the hope that the controls will be changed and they can regain the sacrificed profits (Frank, 1984). Companies also need to be familiar with the laws of the host country and the restraints they place on their operations. In France, Canada, Brazil, and Indonesia, for example, there are laws that restrict imports of U.S. entertainment to protect and preserve their cultural industries (Czinkota Ronkainen, 2007). However there are also laws that are aimed at assisting companies with their international operations, e.g. subsidies (Hollensen, 2007). Shortages of regulations can also create problems for companies, e.g. the lack of intellectual property rights in China (Czinkota Ronkainen, 2007). Therefore, companies need to attain a good understanding of how the countrys legal and political systems work to reduce the impact of the problems they cause. By undertaking in-depth research on the countrys history, culture and political setting before entering it allows companies to avoid making investments that could have disastrous outcomes. An in-depth knowledge of the country would also allow the company to anti cipate, plan and adapt into the local community. Hiring locally, undertaking local charity work and joint ventures with local businesses show the government that the company cares about the local community and does not just see it as an object it can exploit. This reduces the amount of interference by the government giving the company more freedom in its operations (Czinkota Ronkainen, 2007; Hollensen, 2007). Marketers must also consider the overall international business environment. Relations between countries and governments have important effects on the operations of international companies. The U.S. governments differences with South Africa, for example, forced U.S. companies to leave their operations in the country. Relations between home and host countries are governed by bilateral agreements, as well as by multilateral ones between sets of countries (Hollensen, 2007). Marketers need to continuously monitor the international political environment keeping up to date with political affairs so that they can anticipate changes and plan and modify their marketing strategy accordingly. In terms of the legal environment, managers need to be aware of certain laws and treaties which because of the respect they receive from many countries have a strong influence on the way companies operate (Czinkota Ronkainen, 2007). The World Trade Organization, for example, gives an outline on the behavi our that it finds acceptable from its member states (WTO, 2010). 5. Conclusion International marketers are faced with quite many and quite a range of factors in the international business environment that can have profound effects on their marketing activities. They need to be aware of the main sources of culture, such as religion, language, education, values and attitudes, aesthetics, and customs and manners. Given that they are embedded into societies and individuals it is necessary for companies to adapt their marketing activities to the market and not force a different standpoint on the consumer. International marketers also need to consider economical factors, such as population, income, inflation, economic integrations and infrastructure. They allow them to assess the attractiveness of the market and identify the segments and the geographical areas they should target. This reduces the risk of investing money in marketing activities in markets that are unprofitable. Finally, companies need to take into account the legal and political factors affecting the home country, the host country, as well as the overall international business environment. They need to be aware of the different governments, their political actions, their stability, and their relation with other countries, and constantly monitor them by keeping up to date with economic affairs around the world. This allows them to determine the level of political risk so that they can anticipate and plan for threats and take advantage of opportunities political changes offer them. 6. Bibliography Blackwell, R. D., Miniard, P. W. and Engel, J. F. (2000). Consumer Behaviour. London: Thomson-South Western Bradley, F. (1999). International Marketing Strategy. London: Prentice Hall. Czinkota, M.R. and Ronkainen, I.A. (2007). International Marketing. London: Thomson-South Western. Dallas, S. (15 May 1995). Rule no. 1: Dont diss the locals. Business Week [online]. Available from: http://www.businessweek.com/archives/1995/b342416.arc.htm [Accessed 10 February 2010]. Frank, V. H. (1984). Living with price control aboard. Harvard Business Review, Vol. 62, March-April, 137-142. Hall, E. T. (1976). Beyond Culture. Doubleday: Anchor Press. Harvey, M. G. (1993). A survey of corporate programs for managing terrorist threats. Journal of International Business Studies [online]. Vol. 24, No. 3, 465-478. Available from: JSTOR [Accessed 19 January 2010]. Hollensen, S. (2007). Global Marketing: A Decision-Oriented Approach. London: Prentice Hall. Usunier, J. C. (2009). Marketing Across Cultures. London: Prentice Hall. WTO (2009). International Trade Statistics 2009. WTO. Available from: http://www.wto.org/english/res_e/statis_e/its2009_e/its2009_e.pdf [Accessed 19 January 2010]. WTO (2010). Understanding the WTO. WTO. Available from: http://www.wto.org [Accessed 10 February 2010]. Short Course in International Marketing Blunders : Marketing Mistakes Made by Companies that Should Have Known Better (3rd Edition)

Wednesday, October 2, 2019

Style :: Writing Styles Style Paper

Style After reading Strunk and White’s, The Elements of Style, Williams’, Style: Toward Clarity and Grace, and my peers’ reviews of these two books, I have come up with an all encompassing answer to the question: what is style, and what elements are most important to all writers? The answer is: there is no clear cut definition of style. It is ever changing; and is based on society’s views of what makes good writing, not necessarily the writer’s own thoughts on the matter. Therefore, the writer is better off following the set rules of grammar, punctuation, and sentence structure, determined by society; then adding her own voice. The actual elements that make up style are a little less vague, but again, it is up to the individual writer to decide which elements to include in her writing—and which to leave out. Strunk and White have listed â€Å"Seven rules of usage, eleven principles of composition, a few matters of form, and a list of words and expressions commonly misused.† (Strunk and White) Strunk and White present their list of rules to would-be writers in hopes that they may one day attain what society deems to be style. Strunk and White’s rule number six: â€Å"Do not break sentences in two—in other words, do not use periods for commas,† (Strunk and White) was interesting because I break it often. Before reading Strunk and White, I was under the impression that when you want a sentence to be emphatic, you can clip it, and force the reader to take notice simply by creating a sentence structure that looks unusual to them. This forces the reader to stop and take another look. Strunk and White warn us that this is not proper, and should be attempted by no means, â€Å"Less a clipped sentence seem merely a blunder in syntax or punctuation.† Strunk and White also claim, â€Å"As a rule, single sentences should not be written or printed as paragraphs.† Unfortunately, writing single sentence paragraphs once defined my writing. In grade school, I was told the only way to write well was to write exactly as you speak. I just happen to be the type of person that speaks fast, changes subjects often, emphasizes certain groups of words I want my listeners to grab on to, and then (and this is what often saves me from becoming a complete muddle), summarizes what I was saying.